Digital Marketing Specialist - FMCG

About the Role

Our client is looking for an innovative and results-driven Digital Marketing Specialist to join their remote team, focusing on the FMCG sector, with a primary base in Edinburgh . This role is crucial for developing and executing cutting-edge digital marketing strategies that enhance brand awareness, drive online engagement, and boost e-commerce sales for our client's diverse product portfolio. You will be at the forefront of leveraging digital channels to connect with consumers, analyse campaign performance, and optimise strategies for maximum impact. This is an excellent opportunity for a digital marketing professional seeking to make a significant contribution in a remote-first environment for a leading FMCG company.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies across various platforms (SEO, SEM, social media, email marketing).
• Create engaging and persuasive content tailored for digital channels to promote FMCG products.
• Manage and optimize paid advertising campaigns to maximize ROI and reach target audiences.
• Analyse website traffic, campaign performance, and consumer behaviour data to provide actionable insights.
• Collaborate with the wider marketing team and external agencies to ensure brand consistency and campaign effectiveness.
• Stay abreast of the latest digital marketing trends and technologies in the FMCG space.

Requirements

• Proven experience in a digital marketing role, preferably within the FMCG industry.
• Strong understanding of SEO, SEM, social media marketing, and email automation.
• Proficiency in using digital analytics tools (e.g., Google Analytics) and marketing automation platforms.
• Excellent content creation and copywriting skills.
• Ability to work independently and manage multiple projects in a remote setting.
• Bachelor's degree in Marketing, Digital Media, or a related discipline.

Benefits

• Competitive salary and remote work flexibility.
• Comprehensive health and dental insurance plans.
• Generous annual leave entitlement.
• Professional development budget for courses and conferences.
• Opportunity to shape digital strategy for well-known FMCG brands remotely from Edinburgh .