Digital Marketing Specialist - FMCG

About the Role

Our client is seeking a talented and innovative Digital Marketing Specialist to join their growing team, working remotely to support their prominent FMCG brands. This role is responsible for developing and executing cutting-edge digital marketing strategies that enhance brand awareness, drive customer engagement, and generate online sales. You will manage a variety of digital channels, including social media, email marketing, SEO/SEM, and content creation, ensuring a cohesive and impactful online presence for our client's products. This is a fully remote opportunity for a digital marketing expert passionate about the FMCG sector.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies across multiple platforms, including social media, email, paid search, and display advertising.
• Create engaging and compelling content, including website copy, social media posts, blog articles, and email newsletters, tailored to the FMCG audience.
• Manage and optimise SEO/SEM campaigns to improve search engine rankings and drive qualified traffic to brand websites.
• Plan, execute, and monitor email marketing campaigns to nurture leads and drive customer loyalty.
• Analyse digital marketing performance using tools like Google Analytics, identifying trends and insights to optimise future campaigns.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices in the FMCG space.

Requirements

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• 3-5 years of proven experience in digital marketing, with a strong understanding of the FMCG industry.
• Demonstrated success in managing social media marketing, email marketing, SEO/SEM, and content creation.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
• Excellent written and verbal communication skills, with a keen eye for detail and creativity.
• Ability to work autonomously and manage multiple projects effectively in a remote environment.

Benefits

• Competitive salary commensurate with experience.
• Flexible working hours and a fully remote work setup.
• Annual bonus and performance-related incentives.
• Allowance for home office setup and professional development.
• Opportunity to work with leading brands in the dynamic FMCG market.