Digital Marketing Specialist - Sports Technology

About the Role

Our client, a pioneering company in the sports technology sector, is looking for a creative and data-driven Digital Marketing Specialist to join their fully remote team. You will be instrumental in developing and executing online marketing campaigns that enhance brand awareness, drive user acquisition, and engage our global audience. This role offers the chance to work from anywhere in the UK, collaborating with a forward-thinking team dedicated to innovating within the sports industry, and playing a key part in shaping the company's online presence and growth trajectory from a remote-first perspective.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies across various channels, including social media, SEO/SEM, email, and content marketing.
• Manage and optimize paid advertising campaigns on platforms like Google Ads and social media.
• Create engaging and compelling content for websites, blogs, social media, and email newsletters tailored to the sports enthusiast audience.
• Analyze marketing campaign performance using tools like Google Analytics and provide actionable insights for improvement.
• Conduct market research to identify new opportunities and stay ahead of industry trends.
• Collaborate with product, sales, and design teams to ensure brand consistency and campaign effectiveness.

Requirements

• Proven experience as a Digital Marketing Specialist or similar role, with a focus on online campaigns.
• Strong understanding of SEO, SEM, social media marketing, and email marketing best practices.
• Proficiency with digital marketing tools and analytics platforms (e.g., Google Analytics, Google Ads, social media management tools).
• Excellent copywriting and content creation skills, with an ability to tailor messaging to different audiences.
• Experience in the sports or technology industry is a significant advantage.
• Self-motivated with the ability to work independently and manage multiple projects effectively in a remote setting.

Benefits

• Competitive salary and performance-related bonuses.
• Fully remote working arrangement with flexible hours.
• Generous annual leave allowance.
• Professional development budget for courses and conferences.
• Opportunity to shape the marketing strategy of a growing sports technology company.