Digital Marketing Specialist

About the Role

Our client is seeking a talented and innovative Digital Marketing Specialist to drive their online presence and marketing efforts for their FMCG brands. This role is fully remote, allowing you to work from anywhere while contributing to exciting digital campaigns. You will be responsible for developing and executing strategies across various digital channels, including social media, SEO, SEM, email marketing, and content creation. The ideal candidate is passionate about digital trends and thrives in a collaborative, remote-first environment, bringing creative ideas to life.

Key Responsibilities

• Develop and implement effective digital marketing strategies to increase brand awareness, engagement, and conversions for FMCG products.
• Manage and optimize social media campaigns across platforms like Instagram, Facebook, and TikTok, creating compelling content.
• Conduct keyword research and implement SEO best practices to improve website rankings and organic traffic.
• Plan and execute SEM campaigns (PPC advertising) to drive targeted traffic and achieve campaign objectives.
• Develop and manage email marketing campaigns, segmenting audiences and analyzing performance to drive engagement and sales.
• Create engaging and relevant content for blogs, websites, and other digital channels, aligning with brand voice and marketing goals.

Requirements

• Proven experience (3+ years) as a Digital Marketing Specialist or similar role, with a strong portfolio of successful campaigns.
• In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
• Excellent written and verbal communication skills, with a creative mindset.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote setting .

Benefits

• Competitive salary with potential for performance-based bonuses.
• Comprehensive health, dental, and vision insurance.
• Generous allowance for home office setup and professional development.
• Flexible working hours and a fully remote work environment.
• Be part of a forward-thinking team shaping the digital future of leading FMCG brands from Brighton (and beyond).