Digital Marketing Specialist

About the Role

Our client is looking for a creative and results-driven Digital Marketing Specialist to join their marketing team, working remotely. This role is central to enhancing our online presence and driving customer engagement for our Fast-Moving Consumer Goods (FMCG) brands. You will be responsible for developing and executing comprehensive digital marketing strategies across various platforms, including social media, SEO/SEM, email marketing, and content creation. This fully remote position offers the chance to innovate and shape our digital footprint, collaborating with a talented team committed to impactful online campaigns, all managed from your chosen location.

Key Responsibilities

• Develop, implement, and manage digital marketing campaigns across multiple channels (social media, PPC, email, display advertising).
• Optimize website content and structure for search engines (SEO) to improve organic search rankings and drive traffic.
• Create engaging and relevant content for blog posts, social media, email newsletters, and other digital platforms.
• Monitor and analyze website traffic, campaign performance, and ROI using tools like Google Analytics.
• Manage social media presence, engaging with followers and building community around our brands.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices in the FMCG space.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 3-5 years of experience in digital marketing, with a strong focus on SEO, SEM, social media, and content marketing.
• Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management tools).
• Excellent written and verbal communication skills, with a talent for creating compelling online copy.
• Experience in the FMCG sector is highly desirable.

Benefits

• Competitive salary and performance-based bonuses.
• Fully remote work environment with flexible hours.
• Comprehensive health, dental, and vision insurance.
• Generous allowance for professional development and online learning.
• Opportunity to work with exciting FMCG brands and make a significant impact on digital strategy.