Digital Marketing Specialist

About the Role

Our client is seeking a results-driven Digital Marketing Specialist to amplify their brand presence from their Newcastle upon Tyne office. You will be responsible for developing and executing comprehensive digital marketing strategies across various channels to drive lead generation, customer acquisition, and brand awareness. This role requires a creative thinker with a strong analytical mindset, eager to leverage data to optimize campaigns and achieve ambitious marketing objectives. You'll work with a dedicated marketing team, contributing to innovative campaigns that resonate with target audiences and drive measurable business growth.

Key Responsibilities

• Develop and manage integrated digital marketing campaigns across channels such as SEO, SEM, social media, email marketing, and content marketing.
• Analyze campaign performance data, track KPIs, and provide regular reports with actionable insights to optimize strategies.
• Create compelling marketing content, including website copy, social media posts, blog articles, and email newsletters.
• Manage the company's social media presence, engaging with the community and growing follower base.
• Monitor industry trends and competitor activities to identify new opportunities for growth.
• Collaborate with the sales team to ensure marketing efforts align with business goals.

Requirements

• Proven experience as a Digital Marketing Specialist or similar role.
• Demonstrable experience with SEO/SEM , marketing automation tools, and analytics platforms (e.g., Google Analytics).
• Excellent content creation and copywriting skills.
• Strong understanding of social media marketing and community management.
• Ability to analyze data and translate insights into effective marketing actions.
• Relevant degree in Marketing, Communications, or a related field is preferred.

Benefits

• Competitive annual salary.
• On-site working environment in Newcastle upon Tyne .
• Generous holiday allowance and company pension scheme.
• Opportunities for training and professional development in digital marketing.
• Be part of a supportive and collaborative marketing team.