Digital Marketing Specialist

About the Role

Our client is seeking a creative and data-driven Digital Marketing Specialist to join their expanding marketing department in Newcastle upon Tyne . This role is crucial for enhancing our client's online presence and driving engagement through innovative digital campaigns. You will be responsible for managing social media channels, optimizing website content for search engines, and executing paid advertising campaigns. The ideal candidate is passionate about all things digital, stays abreast of the latest trends, and possesses a keen eye for detail, working remotely to contribute to a forward-thinking marketing strategy.

Key Responsibilities

• Develop and manage engaging content for social media platforms (Facebook, Instagram, LinkedIn, Twitter).
• Implement and optimize SEO strategies to improve organic search rankings and website traffic.
• Plan, execute, and monitor paid advertising campaigns (Google Ads, social media ads) to achieve target KPIs.
• Analyze website traffic and campaign performance data, generating regular reports with insights and recommendations.
• Collaborate with the content creation team to ensure brand consistency across all digital touchpoints.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field, or equivalent practical experience.
• 2+ years of hands-on experience in digital marketing roles.
• Proficiency in SEO, SEM, social media marketing, and email marketing principles.
• Experience with Google Analytics, Google Ads, and social media management tools.
• Strong analytical skills and the ability to interpret data to drive campaign improvements.
• Excellent written and verbal communication skills.

Benefits

• Competitive salary commensurate with experience.
• Opportunity to work remotely from anywhere in the UK.
• Comprehensive benefits package including health and pension contributions.
• Access to professional development resources and online courses.
• A dynamic and innovative work culture focused on digital excellence in Newcastle upon Tyne .