Digital Marketing Specialist

About the Role

Our client is looking for a creative and data-driven Digital Marketing Specialist to join their growing team, supporting the vibrant FMCG sector with a fully remote working model. This role is ideal for a motivated professional based anywhere in the UK who excels in developing and executing engaging online campaigns. You will be responsible for enhancing our digital presence, driving website traffic, and increasing online sales through innovative strategies across various digital channels. This is an exceptional opportunity to contribute to a forward-thinking company that embraces flexible working, allowing you to leverage your digital expertise from the comfort of your home office and directly impact brand visibility and consumer engagement.

Key Responsibilities

• Develop, implement, and manage comprehensive digital marketing campaigns across multiple platforms, including social media, email, SEO/SEM, and display advertising.
• Create engaging and optimized content for websites, blogs, social media, and email newsletters to drive customer acquisition and retention.
• Monitor, analyze, and report on campaign performance using web analytics tools (e.g., Google Analytics), providing insights and recommendations for improvement.
• Manage the company's social media presence, fostering community engagement and building brand loyalty within the FMCG space.
• Collaborate with internal teams and external agencies to ensure consistent brand messaging and effective execution of digital strategies.

Requirements

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• Proven experience of at least 3 years as a Digital Marketing Specialist or similar role, with a strong understanding of the FMCG market.
• Proficiency in SEO/SEM, social media marketing, email marketing, and content creation.
• Experience with marketing automation tools and web analytics platforms.
• Excellent written and verbal communication skills, with a keen eye for detail and creativity.

Benefits

• Competitive salary, commensurate with experience and qualifications.
• Fully remote working arrangement, offering flexibility and work-life balance.
• Annual professional development budget for online courses and certifications.
• Company-provided equipment and software for remote work.
• Collaborative virtual team environment with regular online team-building activities.