Digital Marketing Specialist

About the Role

Our client is seeking a talented and innovative Digital Marketing Specialist to join their fully remote team. This role is central to enhancing their online presence and driving customer acquisition within the competitive FMCG landscape. You will be responsible for conceptualizing, implementing, and managing all digital marketing campaigns across various online channels. This is an ideal opportunity for a digitally-savvy professional who thrives in a remote-first environment and possesses a strong understanding of SEO, SEM, social media, and content marketing, contributing significantly to the company's digital growth strategy from anywhere in the UK.

Key Responsibilities

• Develop and execute a comprehensive digital marketing strategy aligned with business objectives.
• Manage and optimize Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns.
• Create engaging and high-quality content for social media platforms, blogs, and websites.
• Analyze digital marketing performance metrics, providing insights and recommendations for improvement.
• Manage email marketing campaigns, including list segmentation and automation.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.

Requirements

• Bachelor's degree in Marketing, Digital Media, or a related field.
• 3-5 years of experience in digital marketing, with a focus on the FMCG sector.
• Proven success in managing and optimizing SEO, SEM, social media, and content marketing initiatives.
• Proficiency in using digital marketing tools such as Google Analytics, SEMrush, and social media management platforms.
• Excellent analytical skills and the ability to translate data into actionable strategies.
• Strong written and verbal communication skills, with the ability to work autonomously and collaboratively in a remote setting.

Benefits

• Competitive salary commensurate with experience.
• Fully remote working arrangement, offering exceptional work-life balance.
• Comprehensive private medical insurance and wellness support.
• Generous allowance for home office setup and professional development.
• Opportunities to work on innovative projects within a forward-thinking company culture.