Digital Marketing Specialist

About the Role

Our client, a leading non-profit organisation, is seeking a highly skilled and creative Digital Marketing Specialist to join their dynamic team. This fully remote role will be instrumental in enhancing the charity's online presence, driving engagement, and increasing supporter acquisition and retention through innovative digital strategies. You will be responsible for managing and optimising all digital marketing channels, ensuring a cohesive and impactful online brand message that resonates with a global audience. This is an exciting opportunity for a digital expert who thrives in a remote-first environment and is passionate about leveraging technology to amplify the impact of vital charitable work.

Key Responsibilities

• Develop and execute comprehensive digital marketing campaigns across various platforms, including social media, email, SEO/SEM, and content marketing.
• Manage the charity's website, ensuring content is up-to-date, engaging, and optimised for search engines and user experience.
• Create compelling and high-quality digital content, including website copy, blog posts, social media updates, and email newsletters.
• Analyse campaign performance using analytics tools, providing regular reports and insights to optimise strategies and maximise ROI.
• Manage the digital marketing budget effectively, ensuring efficient allocation of resources across channels.
• Stay abreast of the latest digital marketing trends and technologies, implementing new approaches to maintain a competitive edge in the non-profit space.

Requirements

• Proven experience as a Digital Marketing Specialist or similar role, with a strong portfolio of successful campaigns.
• Proficiency in SEO/SEM, social media marketing, email marketing, and content management systems (CMS).
• Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Strong copywriting and content creation skills, with a keen eye for detail and brand consistency.
• Experience working in a remote setting and a passion for the charity sector .

Benefits

• Competitive salary commensurate with experience.
• Fully remote working arrangement, offering excellent work-life balance.
• Generous annual leave and other comprehensive benefits.
• Access to professional development and training in digital marketing.
• The satisfaction of contributing to a meaningful cause from anywhere.