Digital Marketing Specialist

About the Role

Our client is looking for a creative and data-driven Digital Marketing Specialist to join their dynamic team in Birmingham . You will be responsible for planning, executing, and optimizing digital marketing campaigns across various channels to drive brand awareness, customer acquisition, and engagement. This role offers a blend of remote flexibility and in-office collaboration, allowing you to contribute effectively while maintaining a healthy work-life balance. You will work closely with the marketing team to develop innovative strategies that resonate with our target audience and support the company's growth objectives.

Key Responsibilities

• Develop and manage comprehensive digital marketing campaigns across social media, email, search engines, and display advertising.
• Create engaging content for various digital platforms, including website copy, blog posts, and social media updates.
• Monitor, analyse, and report on campaign performance, using insights to refine strategies and improve ROI.
• Conduct market research and competitor analysis to identify new opportunities and trends.
• Manage the company's social media presence and engage with online communities.
• Collaborate with internal teams to ensure brand consistency and campaign alignment.

Requirements

• Proven experience as a Digital Marketing Specialist or similar role.
• Strong understanding of SEO, SEM, social media marketing, and email marketing principles.
• Proficiency with digital marketing tools such as Google Analytics, SEMrush, and Hootsuite.
• Excellent analytical and problem-solving skills.
• Experience in content creation and copywriting for digital channels.
• Familiarity with CRM software and marketing automation platforms.

Benefits

• Competitive salary package.
• Hybrid working model offering flexibility.
• Access to a company-provided laptop and mobile phone.
• Generous annual leave allowance.
• Opportunities for training and professional development in digital marketing.