Digital Marketing Specialist

About the Role

Our client is seeking a motivated and detail-oriented Digital Marketing Specialist to join their expanding team in Birmingham . This pivotal role focuses on executing innovative digital marketing strategies to drive online engagement, lead generation, and brand awareness. You will be responsible for managing various digital platforms and campaigns, ensuring they are optimized for maximum reach and impact. This is an excellent opportunity for a digitally-savvy professional to contribute directly to marketing success within a supportive and dynamic work environment.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across channels such as SEO, SEM, social media, email, and display advertising.
• Create engaging and relevant content for various digital platforms, including website copy, blog posts, and social media updates.
• Monitor and analyze campaign performance using tools like Google Analytics, adjusting strategies to improve results.
• Manage social media profiles, fostering community engagement and responding to inquiries.
• Conduct keyword research and implement SEO best practices to improve organic search rankings.
• Stay up-to-date with the latest digital marketing trends and technologies to ensure innovative approaches.

Requirements

• Proven experience as a Digital Marketing Specialist or similar role, with hands-on campaign management experience.
• Solid understanding of SEO, SEM, content marketing, social media marketing, and email marketing principles.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Ability to analyze data, identify trends, and make data-driven decisions to optimize campaign performance.
• A Bachelor's degree in Marketing, Communications, or a related field is preferred.

Benefits

• Competitive salary package commensurate with experience.
• Comprehensive private medical insurance.
• Generous holiday entitlement starting at 25 days per annum plus bank holidays.
• Opportunities for ongoing training and professional development in digital marketing specialisms.
• A positive and collaborative office culture located conveniently in Birmingham .