Digital Marketing Specialist

About the Role

Our client is looking for a creative and analytical Digital Marketing Specialist to join their vibrant team in Newcastle upon Tyne . You will be responsible for executing data-driven digital marketing campaigns that drive engagement, generate leads, and increase brand awareness. This role is perfect for an individual passionate about leveraging the latest digital tools and strategies to achieve measurable success. You will work closely with the marketing department to optimize online presence and contribute to the overall marketing strategy of the business, ensuring consistent brand messaging across all digital platforms.

Key Responsibilities

• Execute and manage paid advertising campaigns across platforms such as Google Ads and social media.
• Develop and implement SEO strategies to improve organic search rankings and website traffic.
• Create engaging content for social media, email marketing, and blog posts.
• Monitor website analytics and campaign performance, providing regular reports with actionable insights.
• Optimize landing pages and user journeys to improve conversion rates.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 2-3 years of hands-on experience in digital marketing, campaign management, or SEO/SEM.
• Proficiency with Google Analytics, Google Ads, and social media advertising platforms.
• Experience with content management systems (CMS) and email marketing software.
• Strong analytical skills and attention to detail.

Benefits

• Competitive salary commensurate with experience.
• Opportunity to work in a collaborative and supportive team environment in Newcastle upon Tyne .
• Access to professional development resources and training opportunities.
• Company-sponsored social events and team-building activities.
• Standard UK employment benefits including holiday pay and pension contributions.