Digital Marketing Specialist

About the Role

Our client is seeking an enthusiastic and results-oriented Digital Marketing Specialist to join their growing team in Newcastle upon Tyne . You will be responsible for developing and executing comprehensive digital marketing campaigns across various channels to drive brand awareness, customer engagement, and lead generation. This role requires a blend of creative thinking and analytical prowess to optimize campaign performance and achieve business objectives. You will work within a hybrid model, combining office-based collaboration with remote flexibility, contributing to a marketing strategy that reaches and resonates with our target audience.

Key Responsibilities

• Plan, execute, and manage digital marketing campaigns across channels such as SEO, SEM, social media, email marketing, and content marketing.
• Develop engaging and persuasive marketing copy and creative assets for various digital platforms.
• Monitor, analyze, and report on campaign performance using tools like Google Analytics, social media insights, and CRM data.
• Conduct keyword research and implement SEO best practices to improve organic search rankings.
• Manage and grow the company's social media presence and engage with online communities.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.

Requirements

• 2+ years of experience in a digital marketing role.
• Proven track record of successful digital marketing campaign execution and optimization.
• Proficiency in SEO/SEM tools (e.g., Google Ads, SEMrush), email marketing platforms, and social media management tools.
• Strong analytical skills and experience with web analytics platforms.
• Excellent written and verbal communication skills.
• Experience working in a hybrid work environment is a plus.

Benefits

• Competitive salary and performance-based bonuses.
• Hybrid working arrangement offering flexibility.
• Comprehensive health benefits package.
• Opportunities for professional development and training.
• Generous pension scheme.
• A dynamic and collaborative marketing team environment.