Digital Marketing Specialist

About the Role

Our client is seeking a dynamic and results-oriented Digital Marketing Specialist to enhance their online presence and drive engagement in Belfast . This role involves executing and optimizing various digital marketing campaigns, including SEO, SEM, social media, and email marketing. You will work within a collaborative marketing team to develop creative strategies that reach and convert target audiences, analyze campaign performance, and continuously refine approaches to maximize ROI and achieve business objectives.

Key Responsibilities

• Plan, execute, and manage digital marketing campaigns across multiple channels, including social media, email, and paid advertising (PPC).
• Optimize website content and structure for search engines (SEO) to improve organic rankings.
• Monitor and analyze campaign performance using tools like Google Analytics, providing regular reports and insights.
• Develop engaging social media content and manage community interactions.
• Collaborate with the design and content teams to create compelling marketing materials.
• Stay up-to-date with the latest digital marketing trends and best practices to ensure innovative campaign strategies.

Requirements

• Proven experience as a Digital Marketing Specialist or in a similar role.
• Solid understanding of SEO, SEM, social media marketing, and email marketing.
• Proficiency with digital marketing tools and analytics platforms (e.g., Google Analytics, Google Ads, social media management tools).
• Excellent analytical and problem-solving skills with a data-driven approach.
• Strong communication and collaboration skills.
• Bachelor's degree in Marketing, Communications, or a related field.

Benefits

• Competitive salary commensurate with experience.
• Hybrid working model providing flexibility.
• Comprehensive health and wellness benefits.
• Opportunities for professional development and certifications.
• A collaborative and innovative work environment in Belfast .