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Digital Marketing Specialist

Posted by Placements24
southampton, hampshire, SO14 2AA, United Kingdom
Full time
Remote
£37,000 - £37,000 Per Annum

Job Description

About the Role

Our client is looking for a talented and results-driven Digital Marketing Specialist to join their team. This is a fully remote position, offering the flexibility to work from anywhere in the UK. You will be responsible for developing and implementing effective digital marketing strategies across various channels to increase brand awareness, drive website traffic, and generate leads. The ideal candidate is a data-savvy marketer with a passion for innovation and a proven track record in executing successful online campaigns. You will play a key role in enhancing our online presence and achieving our marketing objectives.

Key Responsibilities

Develop and manage digital marketing campaigns across platforms such as Google Ads, social media advertising, and email marketing.
Optimize website content for search engines (SEO) to improve organic visibility and drive relevant traffic.
Create engaging and compelling digital content, including website copy, blog posts, and social media updates.
Monitor and analyze campaign performance using tools like Google Analytics, providing regular reports and insights.
Manage social media profiles, engaging with the online community and fostering brand advocacy.
Stay up-to-date with the latest digital marketing trends, tools, and best practices.

Requirements

Proven experience as a Digital Marketing Specialist or in a similar role.
Strong understanding of SEO, SEM, social media marketing, and email marketing.
Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media advertising platforms).
Excellent analytical and problem-solving skills with the ability to interpret data.
Strong copywriting and content creation skills.
A bachelor's degree in Marketing, Digital Media, or a related field.

Benefits