Digital Marketing Specialist

About the Role

Our client seeks a motivated Digital Marketing Specialist to join their dynamic team in Birmingham . You will be responsible for planning, executing, and optimizing digital marketing campaigns across various channels to drive brand awareness, lead generation, and customer engagement. This role is perfect for an analytical and creative individual eager to make a tangible impact within a growing company, contributing to the strategic development and implementation of cutting-edge digital strategies that enhance our client's online presence and market reach.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies , including SEO, SEM, email marketing, and social media campaigns.
• Manage and optimize advertising budgets across platforms like Google Ads and social media.
• Create engaging content for social media, blogs, and email newsletters.
• Analyze campaign performance data and generate regular reports on key metrics and ROI.
• Stay up-to-date with the latest digital marketing trends and best practices.

Requirements

• Proven experience in digital marketing, with a track record of successful campaign management.
• Strong understanding of SEO, SEM, content marketing, and social media platforms.
• Proficiency with analytics tools such as Google Analytics.
• Excellent written and verbal communication skills.
• Experience in the arts and entertainment sector is a plus.

Benefits

• Competitive salary and performance-based bonuses.
• Opportunities for professional development and certifications.
• Work in a collaborative and innovative marketing environment in Birmingham .
• Generous annual leave allowance.
• Employee discount on company events and productions.