Digital Marketing Specialist

About the Role

Our client is searching for a dynamic and data-driven Digital Marketing Specialist to join their vibrant marketing department in Newcastle upon Tyne . You will play a crucial role in developing and executing innovative digital marketing campaigns across various channels to drive brand awareness, engagement, and lead generation. This position offers an exciting opportunity to work with a dedicated team, leveraging the latest marketing technologies and strategies to achieve significant business objectives. The ideal candidate will be passionate about all things digital, possess a keen analytical mind, and thrive in a results-oriented environment, contributing to the company's growth and market presence.

Key Responsibilities

• Plan, implement, and manage diverse digital marketing campaigns, including SEO, SEM, email marketing, social media, and content marketing.
• Monitor and analyze campaign performance using analytics tools, providing regular reports with actionable insights and recommendations.
• Develop compelling content for various digital platforms, ensuring brand consistency and alignment with marketing objectives.
• Optimize website and landing pages for search engines (SEO) and user experience to improve conversion rates.
• Manage social media profiles and communities, fostering engagement and building brand loyalty.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices, recommending innovative strategies.

Requirements

• Demonstrable experience as a Digital Marketing Specialist or similar role, with a proven track record of successful campaigns.
• Proficiency in SEO/SEM, Google Analytics, Google Ads, and email marketing platforms.
• Strong understanding of content management systems (CMS) and social media management tools.
• Excellent analytical skills with the ability to interpret data and translate it into effective marketing strategies.
• Creative mindset with strong writing and communication skills, capable of crafting engaging marketing copy.
• Bachelor's degree in Marketing, Communications, or a related field, or equivalent practical experience.

Benefits

• Competitive annual salary, reviewed annually based on performance.
• Opportunity to work within a well-established company in the heart of Newcastle upon Tyne .
• Access to training and professional development resources.
• Generous holiday allowance and company pension scheme.
• A supportive and collaborative team environment that encourages professional growth.