Digital Marketing Specialist

About the Role

Our client is seeking a results-oriented Digital Marketing Specialist to join their vibrant marketing department in Newcastle upon Tyne . You will play a crucial role in executing digital marketing strategies, focusing on driving online engagement and lead generation. This position requires a hands-on approach, a keen eye for detail, and a passion for all things digital. You'll work closely with the marketing team to manage campaigns, optimize digital assets, and contribute to the overall growth of the brand across various online channels in the Tyne and Wear region.

Key Responsibilities

• Execute day-to-day digital marketing activities, including social media management, email campaign deployment, and content updates.
• Monitor and report on the performance of digital marketing campaigns, identifying areas for improvement.
• Assist in the development and implementation of SEO strategies to increase organic search visibility.
• Create engaging content for social media, blog posts, and website updates.
• Support the marketing team in managing online advertising campaigns (PPC/SEM).
• Conduct market research to identify new opportunities and stay informed about competitor activities.

Requirements

• 1-3 years of experience in a digital marketing role.
• Familiarity with digital marketing concepts, including SEO, SEM, social media marketing, and email marketing.
• Proficiency with analytics tools like Google Analytics.
• Excellent written and verbal communication skills.
• Ability to work effectively in a team environment and manage multiple tasks.
• A proactive attitude and a desire to learn and grow within the digital marketing field.

Benefits

• Competitive salary package.
• Opportunities for career advancement and training.
• A supportive team environment based in Newcastle upon Tyne .
• Generous annual leave entitlement.
• Company-sponsored events and team-building activities.