Digital Marketing Specialist

About the Role

Our client is seeking a creative and analytical Digital Marketing Specialist to join their vibrant team in Birmingham . This role is central to driving our online presence and engaging our target audience through innovative digital campaigns. You will work on diverse projects, from search engine optimization to social media engagement, contributing directly to the company's growth and market penetration. This is an exciting opportunity for a marketing professional looking to make a tangible impact in a supportive and collaborative work environment within the heart of the West Midlands.

Key Responsibilities

• Execute and manage day-to-day digital marketing activities, including social media, email campaigns, and paid advertising.
• Monitor and analyze website traffic, campaign performance, and user engagement metrics.
• Optimize website content and structure for search engines (SEO).
• Assist in the development of creative marketing materials and engaging content.
• Support the marketing team in implementing new digital strategies and initiatives.
• Conduct market research and competitor analysis to identify opportunities and challenges.

Requirements

• 1-3 years of experience in digital marketing or a related role.
• Familiarity with SEO, SEM, social media platforms, and email marketing best practices.
• Proficiency in using analytics tools such as Google Analytics.
• Strong written and verbal communication skills.
• Ability to work effectively in a team and manage multiple tasks simultaneously.
• Relevant degree or certification in Marketing or a related field is a plus.

Benefits

• Competitive annual salary.
• Opportunity to work in a dynamic office environment in Birmingham .
• Access to ongoing training and professional development programs.
• Employee wellness initiatives and health benefits.
• A supportive team culture focused on collaboration and shared success.