Digital Marketing Specialist

About the Role

Our client is seeking a dynamic and results-oriented Digital Marketing Specialist to join their vibrant team in Birmingham . This role is crucial for driving online visibility and engagement, focusing on the execution of various digital marketing campaigns. You will work hands-on with SEO, SEM, social media, and content creation to enhance our client's brand presence and achieve marketing objectives. This position offers a fantastic opportunity to grow your career in digital marketing within a supportive and collaborative environment in the heart of the West Midlands, contributing directly to tangible business growth.

Key Responsibilities

• Execute and manage SEO strategies to improve organic search rankings and website traffic.
• Create and manage pay-per-click (PPC) campaigns on platforms like Google Ads and Bing Ads.
• Develop and schedule engaging content for social media platforms, monitoring engagement and responding to inquiries.
• Assist in the creation of email marketing campaigns, including copy and design elements.
• Track, analyze, and report on the performance of digital marketing campaigns using tools like Google Analytics.
• Conduct keyword research and competitor analysis to inform marketing strategies.

Requirements

• 1-3 years of experience in a digital marketing role.
• Solid understanding of SEO, SEM, and social media marketing principles.
• Proficiency with Google Analytics and Google Ads.
• Experience with content management systems (CMS) is a plus.
• Strong analytical skills and attention to detail.
• Excellent written and verbal communication skills.

Benefits

• Competitive salary package and potential for annual bonuses.
• Access to professional development and training programs.
• Company-provided health and wellness benefits.
• A collaborative office environment with a focus on teamwork.
• 28 days of annual leave, increasing with service.