Digital Marketing Specialist

About the Role

Our client is seeking a skilled and innovative Digital Marketing Specialist to join their expanding FMCG division. This is a fully remote role that will drive online presence and engagement for a portfolio of consumer products. You will be responsible for planning, executing, and optimizing digital marketing campaigns to increase brand awareness, website traffic, and customer acquisition. Working closely with the marketing team, you will leverage data-driven insights to refine strategies and achieve key performance indicators. This opportunity is perfect for a results-oriented digital marketer who thrives in a collaborative, remote-first setting and has a passion for the dynamic fast-moving consumer goods industry.

Key Responsibilities

• Develop and manage comprehensive digital marketing campaigns across various platforms including SEO, SEM, social media, email, and content marketing.
• Monitor, analyze, and report on campaign performance, making data-driven recommendations for optimization.
• Create engaging and relevant content for website, social media, and email newsletters.
• Manage social media accounts, fostering community engagement and brand loyalty.
• Collaborate with design and content teams to ensure brand consistency across all digital assets.
• Stay abreast of the latest digital marketing trends, tools, and best practices within the FMCG sector.

Requirements

• 3+ years of experience in digital marketing , with a focus on campaign management and analytics.
• Proven success in driving traffic, engagement, and conversions through online channels.
• Proficiency in SEO/SEM tools, Google Analytics, social media management platforms, and email marketing software.
• Excellent copywriting and communication skills, with a keen eye for detail.
• Bachelor's degree in Marketing, Communications, or a related field.
• Demonstrated ability to work effectively and autonomously in a remote setting.

Benefits

• Competitive annual salary and potential for performance bonuses.
• Flexible remote work schedule and a supportive virtual team environment.
• Generous allowance for professional development and online courses.
• Access to cutting-edge digital marketing tools and technologies.
• Opportunity to work with prominent FMCG brands and make a significant impact.