Digital Marketing Specialist

About the Role

Our client seeks a dynamic and results-oriented Digital Marketing Specialist to join their thriving team in Newcastle upon Tyne . This role is crucial in developing and executing comprehensive digital marketing strategies to enhance brand awareness and drive customer acquisition. You will manage various online channels, analyze campaign performance, and identify opportunities for optimization. This hybrid position offers a blend of in-office collaboration and remote flexibility, allowing you to contribute effectively while maintaining a good work-life balance.

Key Responsibilities

• Develop and implement innovative digital marketing campaigns across SEO, SEM, social media, email, and content marketing.
• Manage and optimize paid advertising campaigns on platforms such as Google Ads and social media networks.
• Analyze website traffic and user engagement using tools like Google Analytics to identify trends and insights.
• Create compelling marketing content, including blog posts, social media updates, and email newsletters.
• Monitor competitor activities and industry trends to stay ahead of the curve.
• Report on campaign performance, providing actionable recommendations for improvement to stakeholders.

Requirements

• Proven experience as a Digital Marketing Specialist or in a similar marketing role.
• Strong understanding of SEO/SEM principles and best practices.
• Proficiency in using marketing analytics tools like Google Analytics.
• Excellent content creation and copywriting skills.
• Experience with email marketing platforms and CRM systems.
• Bachelor's degree in Marketing, Communications, or a related field.

Benefits

• Competitive annual salary and performance-based bonuses.
• Hybrid working model offering flexibility between office and remote work.
• Comprehensive health and wellness programs.
• Opportunities for career advancement and professional training.
• A collaborative team environment with a focus on creativity and innovation.