Digital Marketing Specialist

About the Role

Our client is looking for a proactive and results-oriented Digital Marketing Specialist to join their vibrant team in Birmingham, West Midlands . You will be instrumental in executing day-to-day digital marketing activities, contributing to the growth of online presence and lead generation efforts. This role involves working closely with the marketing manager to implement campaigns across various digital channels, track performance, and identify opportunities for improvement. If you are passionate about digital trends and eager to make a tangible impact within a supportive environment, this is the role for you.

Key Responsibilities

• Execute and manage digital marketing campaigns, including social media, email marketing, and paid advertising.
• Monitor and report on website traffic, campaign performance, and key marketing metrics.
• Assist in the creation of engaging digital content, including social media posts, blog articles, and website updates.
• Conduct market research and competitor analysis to identify new opportunities and trends.
• Support the marketing team in achieving departmental goals and objectives through diligent execution of strategies.
• Optimize content for search engines (SEO) to improve organic visibility.

Requirements

• 1-3 years of experience in a digital marketing role.
• Solid understanding of digital marketing channels, including SEO, SEM, social media, and email marketing.
• Experience with analytics tools such as Google Analytics.
• Proficiency in content creation and social media management.
• Strong organizational skills and attention to detail.
• Bachelor's degree in Marketing, Communications, or a related field is advantageous.

Benefits

• Competitive annual salary.
• Opportunity to work within a dynamic and growing company.
• Comprehensive benefits package including health and dental coverage.
• Professional development opportunities and training.
• Collaborative team environment in the heart of Birmingham .