Digital Marketing Specialist

About the Role

Our client is seeking a dynamic and results-oriented Digital Marketing Specialist to join their vibrant team in Leicester . You will be instrumental in developing and executing comprehensive digital marketing strategies to enhance brand visibility, drive customer engagement, and achieve business objectives. This role offers the chance to work on diverse campaigns across multiple channels, collaborating with a dedicated marketing department that values creativity and data-driven insights. We are looking for an individual who is passionate about the ever-evolving digital landscape and eager to contribute to impactful marketing initiatives within a supportive and forward-thinking company culture.

Key Responsibilities

• Develop and implement effective SEO and SEM strategies to increase online visibility and website traffic.
• Manage and optimize social media campaigns across various platforms, including content creation, scheduling, and performance analysis.
• Create compelling and engaging content for email marketing campaigns, newsletters, and website blog posts.
• Analyze campaign performance data using tools like Google Analytics, providing regular reports and actionable insights.
• Collaborate with the sales team to align marketing efforts with lead generation and conversion goals.
• Stay abreast of the latest digital marketing trends, tools, and best practices to continuously improve campaign effectiveness.

Requirements

• Proven experience in a digital marketing role, with a strong understanding of SEO, SEM, content marketing, and social media .
• Proficiency in using digital marketing tools such as Google Analytics, Google Ads, and social media management platforms.
• Excellent content creation skills, with the ability to write clear, concise, and persuasive copy.
• Strong analytical skills, with the ability to interpret data and translate it into strategic recommendations.
• Bachelor's degree in Marketing, Communications, or a related field, or equivalent practical experience.

Benefits

• Competitive annual salary commensurate with experience.
• Opportunities for professional development and training.
• A collaborative and innovative work environment in Leicester .
• Hybrid working model offering flexibility between office and home.
• Generous holiday allowance and company pension scheme.