Digital Marketing Specialist

About the Role

Our client seeks a highly skilled and motivated Digital Marketing Specialist to join their growing team, operating in a fully remote capacity from Birmingham . You will be responsible for developing, implementing, and managing digital marketing campaigns across various online channels to enhance brand visibility and drive customer acquisition for our FMCG products. This role is crucial for expanding our digital footprint and engaging with consumers in innovative ways. The ideal candidate will have a deep understanding of the digital landscape and a passion for creating data-driven marketing strategies that deliver tangible results.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across platforms such as social media, email, search engines (SEO/SEM), and display advertising.
• Develop engaging content for digital channels, including website copy, social media posts, and email newsletters, ensuring brand consistency and tone of voice.
• Analyze campaign performance using analytics tools (e.g., Google Analytics), generating regular reports on key metrics and providing actionable insights.
• Manage and grow the company's social media presence, fostering community engagement and driving traffic to our websites.
• Collaborate with the broader marketing team to ensure digital strategies align with overall business objectives and product launches.

Requirements

• Proven experience (3+ years) as a Digital Marketing Specialist or similar role, ideally within the FMCG sector.
• Demonstrable success in managing paid advertising campaigns (PPC, social media ads) and SEO/SEM strategies.
• Proficiency with digital marketing tools and platforms, including Google Analytics, social media management tools, and email marketing software.
• Strong content creation and copywriting skills, with an eye for detail and brand alignment.
• Excellent analytical skills and the ability to interpret data to inform marketing decisions in a remote setting.

Benefits

• Competitive salary with potential for performance-based bonuses.
• Fully remote working arrangement, offering maximum flexibility and work-life balance.
• Comprehensive health and dental insurance coverage.
• Opportunities for continuous learning and professional development in digital marketing trends.
• A collaborative and supportive online team environment focused on innovation.