Digital Marketing Specialist

About the Role

Our client is seeking a talented and results-oriented Digital Marketing Specialist to join their vibrant team in Coventry . This role is critical for driving online engagement, generating leads, and enhancing the company's digital presence. You will be responsible for executing and optimising various digital marketing campaigns, leveraging your expertise in SEO, SEM, social media, and email marketing. The ideal candidate is passionate about digital trends and possesses a keen analytical mind to measure and improve campaign effectiveness, working within a supportive team environment focused on achieving ambitious growth objectives.

Key Responsibilities

• Plan, execute, and manage all search engine optimization (SEO) and search engine marketing (SEM) activities.
• Develop and implement engaging social media strategies across various platforms to increase brand awareness and community interaction.
• Create and manage email marketing campaigns, including list segmentation, content creation, and performance tracking.
• Analyze website traffic and campaign performance data, providing actionable insights and recommendations for improvement.
• Collaborate with the content team to ensure all digital content is optimized for search engines and user engagement.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.

Requirements

• 2+ years of experience in a digital marketing role, with a focus on campaign execution.
• Proficiency in using digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
• Strong understanding of SEO principles, keyword research, and content optimization.
• Excellent analytical skills and the ability to interpret complex data.
• Bachelor's degree in Marketing, Digital Media, or a related field.

Benefits

• Competitive salary package commensurate with experience.
• Access to cutting-edge marketing tools and technologies.
• Opportunities for professional growth and attending industry conferences.
• Comprehensive health benefits including medical, dental, and vision coverage.
• A collaborative office environment in the heart of Coventry .