Digital Marketing Specialist

About the Role

Our client is seeking a proactive and results-oriented Digital Marketing Specialist to join their established team in Birmingham . This role is crucial for driving online engagement and lead generation through various digital channels. You will be responsible for executing tactical marketing campaigns, monitoring their performance, and contributing to the overall digital marketing strategy. The ideal candidate is passionate about digital marketing trends, possesses a strong analytical mindset, and is eager to contribute to the growth of our client's brand within the competitive UK market. This position offers a fantastic opportunity to develop your career in a supportive and dynamic work environment.

Key Responsibilities

• Execute and manage day-to-day digital marketing activities, including social media management, email campaigns, and content updates.
• Monitor and report on the performance of digital marketing campaigns using analytics tools, identifying areas for optimization.
• Assist in the development and implementation of SEO strategies to improve organic search rankings.
• Create and curate engaging content for social media platforms, blog posts, and other digital assets.
• Collaborate with the marketing team to plan and execute promotional campaigns and product launches.
• Conduct market research to identify new opportunities and stay abreast of industry best practices.

Requirements

• 1-3 years of experience in a digital marketing role.
• Proficiency with social media platforms, email marketing tools, and CMS systems.
• Familiarity with Google Analytics and basic SEO principles.
• Strong written and verbal communication skills.
• Ability to work effectively both independently and as part of a team in our Birmingham office.
• Bachelor's degree in Marketing, Digital Media, or a related discipline.

Benefits

• Competitive starting salary.
• On-site working environment in a well-connected Birmingham location.
• Opportunities for training and professional development in digital marketing.
• Company pension scheme.
• Team-building activities and social events.