Digital Marketing Specialist

About the Role

Our client is seeking a motivated and results-oriented Digital Marketing Specialist to join their team in Newcastle upon Tyne . In this role, you will be instrumental in executing day-to-day digital marketing campaigns across various channels, focusing on driving traffic, engagement, and conversions. You will work closely with the marketing manager to implement strategies, create compelling content, and track campaign performance. This is an excellent opportunity for an enthusiastic marketer to grow their skills and contribute directly to the success of our client's online presence within the vibrant business community of Newcastle .

Key Responsibilities

• Execute and manage digital marketing campaigns, including email marketing, social media, and paid search.
• Create engaging and high-quality content for various digital platforms, including blog posts, social media updates, and website copy.
• Monitor and analyze campaign performance using tools like Google Analytics, providing regular reports on key metrics.
• Assist in the development and implementation of SEO strategies to improve organic search rankings.
• Collaborate with the sales and design teams to ensure marketing efforts are aligned with overall business goals.
• Conduct market research and competitor analysis to identify new opportunities and trends.

Requirements

• 1-3 years of experience in digital marketing or a similar role.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, and social media management platforms.
• Strong understanding of SEO principles and content marketing best practices.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Ability to work effectively both independently and as part of a team.
• A degree in Marketing, Communications, or a related field, or equivalent practical experience.

Benefits

• Competitive starting salary appropriate for the role and experience.
• Opportunity to work in a supportive team environment in Newcastle upon Tyne .
• Access to professional development and training opportunities.
• Company-sponsored pension scheme.
• Paid time off in line with statutory requirements.