Open roleExternal
Digital Marketing Specialist
- birmingham, west midlands, B1 1BB, United Kingdom
- Permanent·On-site
- Full time
- £45,000 - £45,000 Per Annum
Job Description
About the Role
Our client is searching for a talented and enthusiastic Digital Marketing Specialist to join their expanding team in Birmingham . You will be responsible for executing and optimizing online marketing campaigns to enhance brand visibility and drive lead generation. This role is perfect for an individual passionate about digital trends and data-driven marketing, eager to contribute to impactful projects within a supportive company culture. You will play a crucial role in managing various digital platforms, analyzing performance metrics, and implementing strategies to achieve our client's digital marketing objectives, ensuring a strong online presence and engagement across all relevant channels.
Key Responsibilities
- Execute and manage paid advertising campaigns across platforms like Google Ads and social media.
- Develop and curate engaging content for social media channels, blogs, and email newsletters.
- Monitor and analyze website traffic and campaign performance using tools like Google Analytics.
- Implement SEO best practices to improve organic search rankings and website visibility.
- Conduct keyword research and competitive analysis to inform digital strategies.
- Assist in the creation and A/B testing of landing pages and conversion funnels.
Requirements
- 1-3 years of experience in digital marketing roles.
- Proficiency with digital marketing tools such as Google Analytics, Google Ads, and social media management platforms.
- Solid understanding of SEO, SEM, content marketing, and email marketing principles.
- Excellent written and verbal communication skills.
- Ability to interpret data and translate it into actionable insights.
- Bachelor's degree in Marketing, Communications, or a related field.
Benefits
- Competitive salary based on experience.
- Company-sponsored training and professional development opportunities.
- Comprehensive health, dental, and vision insurance plans.
- Pension contribution scheme.
- A vibrant and collaborative work environment in central Birmingham .