Digital Marketing Specialist

About the Role

Our client is seeking a proactive and detail-oriented Digital Marketing Specialist to join their vibrant team in Birmingham, West Midlands . This role is crucial for executing impactful digital campaigns that enhance brand visibility and drive customer engagement. You will be hands-on in managing various online channels, ensuring that marketing efforts align with broader business objectives. This is an excellent opportunity to grow your career in digital marketing within a supportive and collaborative workplace, contributing directly to marketing success in the heart of the UK.

Key Responsibilities

• Implement and manage paid advertising campaigns across platforms like Google Ads and social media.
• Conduct keyword research and implement SEO best practices to improve organic search rankings.
• Create engaging content for social media, email newsletters, and blog posts.
• Monitor website traffic and marketing campaign performance using analytics tools.
• Assist in the development and execution of email marketing campaigns.
• Support the marketing team in various digital initiatives and projects.

Requirements

• 1-3 years of experience in a digital marketing role.
• Proficiency with Google Analytics, Google Ads, and social media advertising platforms.
• Strong understanding of SEO principles and content creation.
• Excellent written and verbal communication skills.
• Ability to work effectively in a team environment and manage multiple tasks simultaneously.
• Relevant degree or professional qualification in Marketing or a related discipline is a plus.

Benefits

• Competitive salary package commensurate with experience.
• Opportunity to work in a dynamic and growing marketing department.
• Comprehensive benefits including health and pension contributions.
• Paid time off and public holidays.
• Professional development opportunities and training programs.