Digital Marketing Specialist

About the Role

Our client is seeking a dynamic and results-oriented Digital Marketing Specialist to join their growing marketing department in Newcastle upon Tyne . You will be responsible for developing and executing comprehensive digital marketing strategies across various channels to drive brand awareness, customer acquisition, and engagement. This role requires a blend of creative thinking and analytical prowess to optimize campaigns and achieve measurable business outcomes. You will work within a collaborative team environment, contributing to innovative campaigns and learning new digital marketing techniques.

Key Responsibilities

• Develop, implement, and manage online marketing campaigns, including SEO/SEM, email marketing, social media, and display advertising.
• Create engaging and compelling content for various digital platforms, including website copy, blog posts, social media updates, and email newsletters.
• Monitor and analyze website traffic and marketing campaign performance using tools like Google Analytics and social media analytics platforms.
• Identify trends and insights, and optimize spend and performance based on the insights gained.
• Collaborate with the broader marketing team to align digital efforts with overall marketing goals and brand messaging.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 2+ years of experience in digital marketing, with a proven track record of successful campaign management.
• Proficiency in Google Analytics, Google Ads, social media marketing platforms, and email marketing software.
• Strong understanding of SEO principles and content marketing strategies.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Ability to work effectively in a team environment and manage multiple projects simultaneously.

Benefits

• Competitive salary commensurate with experience.
• Hybrid work model offering flexibility between home and office.
• Opportunities for professional development and certifications.
• Generous holiday allowance and company pension scheme.
• A vibrant and supportive team culture focused on innovation and collaboration.