Digital Marketing Specialist

About the Role

Our client seeks a dynamic and analytical Digital Marketing Specialist to drive online presence and engagement from their office in Belfast . You will be responsible for developing and executing digital marketing strategies across various channels, including SEO, SEM, social media, and email marketing, to achieve business goals. This role requires a proactive individual with a deep understanding of the digital landscape, a passion for data-driven decision-making, and the ability to translate complex marketing concepts into effective campaigns. You will play a key role in enhancing brand visibility and customer reach in the competitive arts and entertainment market.

Key Responsibilities

• Develop, implement, and manage search engine optimization (SEO) strategies to improve organic search rankings.
• Plan and execute paid advertising campaigns (SEM/PPC) across platforms like Google Ads and social media.
• Manage and grow social media profiles, creating engaging content and fostering community interaction.
• Develop and execute email marketing campaigns, including list segmentation and performance tracking.
• Analyze website traffic, campaign performance, and user behaviour using tools like Google Analytics.
• Collaborate with the content team to ensure marketing materials are optimized for digital channels.

Requirements

• Bachelor's degree in Marketing, Digital Media, or a related field.
• Minimum of 3 years of experience in digital marketing roles.
• Proven expertise in SEO, SEM, social media marketing, and email marketing.
• Proficiency with digital analytics tools (e.g., Google Analytics) and marketing automation platforms.
• Strong analytical skills and the ability to interpret data to drive strategic decisions.
• Excellent communication and project management skills, with attention to detail.

Benefits

• Competitive salary package with performance incentives.
• Comprehensive health and wellness benefits.
• Opportunities for professional development and industry certifications.
• Generous annual leave allowance.
• A vibrant and collaborative team environment based in Belfast .