Digital PR Executive

About the Role

Our client is seeking an innovative and results-driven Digital PR Executive to join their remote-first team, focusing on digital outreach for their presence in Manchester . This role will be instrumental in building online visibility, securing backlinks, and enhancing the company's digital footprint through strategic online PR activities. You will work collaboratively with the content and SEO teams to drive impactful digital campaigns. This is an exciting opportunity for a digitally-savvy professional to make a significant impact from any location, contributing to the company's online growth.

Key Responsibilities

• Develop and implement effective digital PR strategies to generate high-quality backlinks and online mentions.
• Identify and engage with relevant online publications, bloggers, and influencers for outreach campaigns.
• Create compelling digital content, press releases, and campaign assets tailored for online distribution.
• Monitor online conversations, brand mentions, and competitor activities.
• Analyse campaign performance using tools like Google Analytics and SEMrush, reporting on key metrics.
• Collaborate with the SEO team to align digital PR efforts with search engine optimisation goals.

Requirements

• 1-2 years of experience in Digital PR , link building, or a related digital marketing role.
• Strong understanding of SEO principles and how they relate to digital PR.
• Excellent outreach and relationship-building skills with online publishers and influencers.
• Proficiency with SEO and analytics tools (e.g., Google Analytics, SEMrush, Ahrefs).
• Creative thinking and a proactive approach to identifying new digital PR opportunities.
• Bachelor's degree in Marketing, Digital Media, Communications, or a similar discipline.

Benefits

• Competitive salary commensurate with experience.
• Fully remote work environment with flexible hours.
• Private health and dental insurance plans.
• Dedicated budget for professional training and attending industry events.
• A collaborative and innovative team culture that encourages continuous learning.