Digital PR Executive

About the Role

Our client is looking for an enthusiastic and results-driven Digital PR Executive to enhance their online presence and brand reputation from a remote setting. This role will focus on developing and executing innovative digital PR campaigns, building online authority through strategic outreach, and fostering relationships with online publications and influencers. You will be instrumental in driving organic traffic, improving search engine rankings, and creating engaging content that resonates with target audiences, working collaboratively with a dynamic marketing team in a flexible, remote-first environment that prioritizes creativity and data-driven decision-making for maximum impact.

Key Responsibilities

• Develop and execute digital PR strategies focused on link building and brand visibility.
• Conduct outreach to online publications, bloggers, and influencers to secure coverage.
• Create compelling content, including guest posts, infographics, and press releases for digital channels.
• Monitor online media and social channels for brand mentions and industry trends.
• Analyze campaign performance using tools like Google Analytics and SEO platforms.
• Collaborate with SEO and content marketing teams to align strategies.

Requirements

• Experience in digital PR , link building, or online content marketing.
• Strong understanding of SEO principles and their application in PR.
• Excellent outreach and relationship-building skills with online contacts.
• Proficiency in using digital marketing and analytics tools.
• Creative mindset with a knack for developing engaging digital content.
• Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience.

Benefits

• Competitive salary and performance incentives.
• Remote work opportunity with flexible scheduling.
• Comprehensive health and wellness benefits.
• Opportunities for professional development and certifications.
• A collaborative and forward-thinking team culture dedicated to digital innovation.