Digital PR Specialist - Remote

About the Role

Our client is seeking a talented and results-oriented Digital PR Specialist to join their marketing team on a fully remote basis. You will be responsible for developing and executing innovative digital PR strategies to enhance online visibility, drive website traffic, and build brand authority. This role requires a deep understanding of SEO, content marketing, and outreach tactics within the digital space. You will work closely with content creators, SEO experts, and other marketing professionals to achieve measurable results for our client's online presence from anywhere in the UK , contributing to a dynamic and dispersed team.

Key Responsibilities

• Develop and implement effective digital PR and outreach campaigns.
• Identify and build relationships with relevant online publications, bloggers, and influencers.
• Create compelling digital content for outreach purposes.
• Conduct keyword research and analyze backlink opportunities to improve SEO.
• Monitor online mentions and track campaign performance using analytics tools.
• Collaborate with the SEO team to align digital PR efforts with overall strategy.

Requirements

• 3-5 years of experience in digital PR, SEO, or content marketing.
• Proven success in link building and securing online media placements.
• Strong understanding of SEO principles and best practices.
• Excellent written communication and outreach skills.
• Experience with SEO tools (e.g., Ahrefs, SEMrush) and analytics platforms (e.g., Google Analytics).
• Bachelor's degree in Marketing, Communications, or a related field.

Benefits

• Competitive salary and performance-based incentives.
• Fully remote position offering excellent work-life balance.
• Opportunity to work on exciting digital campaigns.
• Comprehensive health insurance and wellness benefits.
• Professional development opportunities and access to online courses.