Digital PR Specialist

About the Role

Our client is seeking a forward-thinking Digital PR Specialist to join their dynamic marketing team in Portsmouth . This role is integral to enhancing online visibility and brand authority through strategic digital outreach and content creation. You will be responsible for developing and implementing innovative digital PR campaigns, focusing on building high-quality backlinks, driving website traffic, and improving search engine rankings. The ideal candidate will possess a strong understanding of SEO principles, content marketing, and the ability to identify and leverage online opportunities within the digital landscape of Hampshire and beyond.

Key Responsibilities

• Develop and execute data-driven digital PR strategies to achieve SEO and brand objectives.
• Identify and secure high-quality backlinks from relevant websites and online publications.
• Create compelling and shareable digital content, including infographics, articles, and press releases.
• Conduct outreach to online journalists, bloggers, and influencers to generate media coverage and brand mentions.
• Monitor digital media trends and competitor activities to identify new opportunities.
• Analyze campaign performance using tools like Google Analytics, SEMrush, and Ahrefs, reporting on key metrics.

Requirements

• Proven experience in Digital PR, SEO, or a related digital marketing role.
• Demonstrated success in link-building campaigns and achieving measurable SEO improvements.
• Excellent content creation and copywriting skills tailored for online audiences.
• Strong understanding of SEO best practices, content marketing, and social media promotion.
• Proficiency with digital analytics and SEO tools.
• Excellent communication and relationship-building skills for effective online outreach.

Benefits

• Competitive salary and performance-based incentives.
• Opportunity to work in a modern, collaborative office environment in Portsmouth .
• Comprehensive health and wellness benefits package.
• Generous paid time off and company holidays.
• Continuous learning opportunities and access to industry training.