Digital PR Specialist

About the Role

Our client is looking for an innovative and results-driven Digital PR Specialist to join their marketing team in Southampton . This role focuses on leveraging online channels to build brand awareness, drive website traffic, and enhance search engine rankings through strategic digital PR activities. You will be responsible for developing and implementing digital outreach campaigns, building relationships with online influencers and publications, and measuring the success of digital initiatives. This is an exciting opportunity for a digitally-minded PR professional to make a tangible impact in a coastal city.

Key Responsibilities

• Develop and execute comprehensive digital PR strategies to increase online visibility and brand authority.
• Build and maintain relationships with online publishers, bloggers, and digital influencers.
• Create compelling digital content, including infographics, blog posts, and social media updates, for outreach.
• Conduct keyword research and implement SEO best practices within digital PR campaigns.
• Monitor online mentions, track backlink acquisition, and analyse campaign performance using relevant tools.
• Collaborate with the content and SEO teams to ensure integrated campaign execution.

Requirements

• Proven experience as a Digital PR Specialist, SEO Specialist, or similar role.
• Strong understanding of SEO principles, content marketing, and social media strategy.
• Demonstrated success in building online backlinks and securing digital media placements.
• Proficiency with digital PR tools, analytics platforms (e.g., Google Analytics), and SEO software.
• Excellent communication and relationship-building skills, particularly in an online context.
• A degree in Marketing, Communications, or a related field is highly desirable.

Benefits

• Competitive salary and potential for performance-based incentives.
• On-site role located in the vibrant city of Southampton .
• Comprehensive health, dental, and vision insurance plans.
• Generous holiday entitlement and company social events.
• A collaborative and innovative work environment focused on digital growth.