Open roleExternal
Digital PR Specialist
- southampton, hampshire, SO14 2AA, United Kingdom
- Permanent·Hybrid
- Full time
- £45,000 - £45,000 Per Annum
Job Description
About the Role
Our client is seeking an innovative Digital PR Specialist to join their dynamic marketing team in Southampton . This role is focused on leveraging online channels to build brand awareness, drive traffic, and enhance search engine rankings through strategic digital PR efforts. You will be responsible for developing and executing online outreach campaigns, building relationships with digital publishers, and creating engaging content that garners media attention. This position offers a hybrid working model , combining collaborative office days in Hampshire with the flexibility of remote work, ideal for driving creative digital campaigns.
Key Responsibilities
- Develop and implement digital PR strategies to increase brand visibility and online authority.
- Conduct outreach to bloggers, influencers, and digital media outlets to secure backlinks and coverage.
- Create compelling digital content, including infographics, articles, and social media posts.
- Monitor digital media trends and competitor activities to identify new opportunities.
- Analyze campaign performance using tools like Google Analytics and SEMrush, reporting on key metrics.
- Collaborate with SEO and content marketing teams to ensure integrated campaign strategies.
Requirements
- Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
- 2-5 years of experience in digital PR, SEO, or online content marketing.
- Proven experience in outreach and relationship building with online publishers.
- Strong understanding of SEO principles and their application in PR campaigns.
- Excellent content creation and copywriting skills for digital platforms.
- Familiarity with analytics tools and reporting on digital campaign success.
Benefits
- Competitive salary and annual bonus structure.
- Comprehensive health and wellness benefits.
- Generous annual leave entitlement.
- Professional development opportunities and training budget.
- A flexible hybrid work environment supporting work-life balance in Southampton .