Digital PR Specialist

About the Role

Our client is seeking a skilled and creative Digital PR Specialist to join their modern communications team in Derby . This role focuses on leveraging digital channels to build brand authority, generate backlinks, and enhance online reputation. You will be responsible for developing and executing digital PR campaigns, including outreach, content strategy, and performance analysis. This hybrid position offers the flexibility of remote work alongside regular office collaboration, providing an ideal environment for a digital PR expert to drive significant online visibility and contribute to innovative marketing strategies.

Key Responsibilities

• Develop and implement innovative digital PR strategies to increase online visibility and brand awareness.
• Conduct outreach to bloggers, influencers, and online publications to secure quality backlinks and coverage.
• Create compelling digital content, including infographics, articles, and social media assets.
• Monitor online conversations, manage brand reputation, and respond to digital inquiries.
• Analyze campaign performance using SEO and PR metrics, providing actionable insights.
• Collaborate with content marketing and SEO teams to ensure integrated campaigns.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 2-4 years of experience in Digital PR , SEO outreach, or a related online marketing role.
• Proven track record of successful digital PR campaigns and link-building efforts.
• Strong understanding of SEO principles and how they relate to PR.
• Excellent writing, communication, and interpersonal skills.
• Familiarity with analytics tools and social media management platforms; comfortable with hybrid work.

Benefits

• Competitive salary with performance-based incentives.
• Flexible hybrid working model, combining remote and office-based work.
• Comprehensive health and wellness benefits.
• Generous paid time off and holiday allowance.
• Opportunities for professional growth and specialized training in digital marketing.