Digital PR Specialist

About the Role

Our client is seeking a creative and data-driven Digital PR Specialist to enhance their online presence and brand reputation in Derby . This role focuses on developing and executing digital PR campaigns that generate high-quality backlinks, improve search engine rankings, and drive brand awareness. You will be responsible for identifying digital outreach opportunities, creating compelling content, and building relationships with online influencers and publications. This is an exciting role for a specialist eager to contribute to impactful digital strategies.

Key Responsibilities

• Develop and execute innovative digital PR strategies to achieve link-building and brand visibility goals.
• Identify and outreach to relevant online publications, bloggers, and influencers.
• Create compelling digital content, including infographics, articles, and press releases, tailored for online distribution.
• Monitor online conversations and brand mentions, engaging where appropriate.
• Analyze campaign performance using SEO and analytics tools, providing regular reports.
• Collaborate with SEO and content marketing teams to ensure integrated strategies.

Requirements

• Proven experience in Digital PR , link building, or online outreach.
• Strong understanding of SEO principles and how they relate to PR.
• Excellent written communication and content creation skills.
• Experience using PR outreach and analytics tools.
• Ability to identify newsworthy angles and craft compelling digital content.

Benefits

• Competitive salary.
• Hybrid working model for work-life balance.
• Opportunities for professional development in digital marketing.
• Health and wellbeing benefits.
• Collaborative and innovative work environment in Derby .