Digital PR Strategist (Remote)

About the Role

Our client is looking for an innovative Digital PR Strategist to join their fully remote team. This role is pivotal in developing and executing cutting-edge digital PR campaigns that enhance online visibility and drive meaningful engagement. You will be responsible for creating strategic content, managing digital media relationships, and leveraging SEO best practices to maximize outreach impact. This is an exciting opportunity for a digitally savvy PR professional to shape online conversations and contribute to significant brand growth from anywhere.

Key Responsibilities

• Design and implement data-driven digital PR strategies focused on online visibility and backlinks.
• Identify and outreach to relevant online publications, bloggers, and influencers.
• Create compelling digital content, including articles, infographics, and social media posts, for PR campaigns.
• Utilize SEO principles to optimize content and outreach efforts for maximum search engine impact.
• Monitor online conversations, track campaign performance using analytics tools, and report on key metrics.
• Stay abreast of digital marketing trends and algorithm changes impacting online PR.

Requirements

• Proven experience (4+ years) in digital PR, content marketing, or a similar online communications role.
• Strong understanding of SEO, link building strategies, and content optimization techniques.
• Demonstrated success in developing and executing digital PR campaigns with measurable results.
• Excellent content creation and copywriting skills for online platforms.
• Proficiency with digital PR tools, analytics platforms (e.g., Google Analytics), and CRM systems.
• Ability to work independently, manage a remote workload effectively, and collaborate digitally.

Benefits

• A highly competitive salary with performance-based incentives.
• Fully remote position offering exceptional work-life balance and flexibility.
• Generous health and wellness benefits package.
• Annual budget for professional development and online courses.
• A collaborative online community with regular virtual team-building activities.