Digital PR Strategist

About the Role

Our client is seeking an innovative and data-driven Digital PR Strategist to join their fully remote team, based remotely but serving clients across the UK. This role is essential for crafting and executing cutting-edge digital PR campaigns that drive online visibility, engagement, and brand authority. You will leverage your expertise in SEO, content marketing, and online media relations to achieve measurable results for a diverse range of clients. This is a fantastic opportunity for a proactive digital strategist to thrive in a remote-first environment, shaping online conversations and driving impactful campaigns from anywhere.

Key Responsibilities

• Develop and implement data-informed digital PR strategies aligned with client objectives.
• Identify and cultivate relationships with online influencers, bloggers, and digital media outlets.
• Create compelling digital content, including articles, infographics, and social media posts, optimized for online engagement.
• Conduct keyword research and implement SEO best practices within PR campaigns to improve search rankings.
• Monitor and analyze digital campaign performance using analytics tools, providing regular reports and insights.
• Stay abreast of the latest trends in digital marketing, SEO, and online PR.

Requirements

• Bachelor's degree in Digital Marketing, Communications, Journalism, or a related field.
• Proven experience (3-5 years) in digital PR, SEO, or online content strategy.
• Strong understanding of SEO principles and their application in PR.
• Proficiency with digital analytics tools (e.g., Google Analytics) and SEO platforms.
• Excellent content creation and copywriting skills for online audiences.
• Experience working in a remote setting and managing projects independently.

Benefits

• Highly competitive salary reflective of expertise.
• Fully remote position, offering maximum work-life flexibility.
• Comprehensive private healthcare coverage.
• Generous allowance for home office setup and professional development.
• Collaborative online team environment with regular virtual team-building activities.