E-commerce Analyst

About the Role

Our client is seeking a data-savvy E-commerce Analyst to join their expanding team, working remotely from Edinburgh . In this crucial role, you will be responsible for analysing vast amounts of e-commerce data to uncover insights that drive strategic decision-making, optimise customer experience, and boost sales performance. You will work closely with marketing, product, and operations teams to identify trends, measure campaign effectiveness, and forecast future performance. This fully remote position is perfect for an analytical mind passionate about leveraging data to shape the future of online retail.

Key Responsibilities

• Collect, clean, and analyse large datasets from various e-commerce sources (website analytics, sales data, customer behaviour, marketing campaigns).
• Develop and maintain dashboards and reports to track key performance indicators (KPIs) such as conversion rates, average order value, customer lifetime value, and churn rate.
• Identify trends, patterns, and anomalies in data, providing actionable insights and recommendations to stakeholders.
• Conduct A/B testing and other experiments to optimise website performance, user journeys, and marketing initiatives.
• Perform customer segmentation analysis to understand different buyer personas and tailor marketing efforts.
• Present findings and recommendations clearly and concisely to both technical and non-technical audiences.

Requirements

• Proven experience as an E-commerce Analyst , Data Analyst, or similar role with a focus on online retail.
• Strong proficiency in data analysis tools such as SQL, Excel, Python, or R.
• Experience with web analytics platforms like Google Analytics or Adobe Analytics.
• Excellent understanding of statistical methods and data visualisation techniques.
• Ability to translate complex data into clear, actionable business recommendations.
• Strong problem-solving skills and attention to detail, with a passion for uncovering data-driven insights for e-commerce success.

Benefits

• Competitive salary and performance bonuses.
• Fully remote working setup, offering unparalleled flexibility.
• Comprehensive health and wellness programs.
• Generous professional development budget for courses and conferences.
• Opportunity to make a significant impact on a growing online business.