E-commerce & Digital Marketing Manager

About the Role

Our client is seeking an experienced and strategic E-commerce & Digital Marketing Manager to lead their online growth initiatives. This role, based within a fully remote framework, is responsible for developing and executing comprehensive strategies that drive online sales, enhance brand visibility, and improve customer engagement. You will oversee all aspects of the e-commerce platform, from website performance and user experience to digital advertising and social media campaigns. The ideal candidate is a forward-thinking leader with a proven ability to leverage data and innovative tactics to achieve ambitious business objectives in the online retail space, providing unparalleled flexibility from any location.

Key Responsibilities

• Develop and implement a holistic e-commerce and digital marketing strategy to drive sales and profitability.
• Manage and optimize the company website for user experience, conversion rates, and search engine visibility (SEO).
• Oversee all digital advertising campaigns, including PPC, social media advertising, and display advertising, ensuring strong ROI.
• Lead social media strategy, content creation, and community management to build brand awareness and engagement.
• Analyze performance data across all digital channels, providing actionable insights and recommendations for continuous improvement.
• Collaborate with product, sales, and customer service teams to ensure a cohesive brand message and customer journey.

Requirements

• Proven track record in managing and growing successful e-commerce businesses and digital marketing functions.
• In-depth knowledge of SEO, SEM, social media marketing, email marketing, and content strategy.
• Strong analytical skills with proficiency in web analytics tools (e.g., Google Analytics) and e-commerce platforms.
• Experience with A/B testing and conversion rate optimization techniques.
• Excellent leadership, communication, and project management skills.
• Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience.

Benefits

• Competitive salary and performance-based bonus.
• Fully remote working arrangement, offering maximum autonomy and flexibility.
• Comprehensive health, dental, and vision insurance coverage.
• Generous allowance for professional development and training.
• Opportunity to shape the digital future of a growing company.