E-commerce Digital Marketing Manager

About the Role

Our client is seeking an experienced and strategic E-commerce Digital Marketing Manager to lead their online marketing efforts from their office in Wolverhampton . This role requires a hands-on leader who can develop, implement, and manage comprehensive digital marketing strategies to drive online sales, brand awareness, and customer engagement. You will oversee various channels, including SEO, SEM, social media, email marketing, and affiliate programs, working closely with cross-functional teams to achieve ambitious growth targets. The ideal candidate is a seasoned digital marketer with a proven ability to manage campaigns, analyze performance, and adapt strategies in a dynamic e-commerce environment.

Key Responsibilities

• Develop and execute a holistic digital marketing strategy for the e-commerce platform, aligning with business objectives.
• Manage and optimize paid advertising campaigns across Google Ads, social media, and other relevant platforms to maximize ROI.
• Oversee the SEO strategy, ensuring website content and structure are optimized for search engines.
• Lead the email marketing strategy, including list management, campaign creation, and automation.
• Analyze marketing performance data using tools like Google Analytics, identifying key insights and reporting on campaign effectiveness.
• Manage relationships with external agencies and vendors, ensuring project delivery and quality.

Requirements

• 5+ years of experience in digital marketing, with a significant focus on e-commerce.
• Proven success in managing and optimizing SEO, SEM, social media, and email marketing campaigns.
• Strong analytical skills and proficiency with Google Analytics and other marketing analytics tools.
• Experience with e-commerce platforms (e.g., Shopify, Magento) and related marketing technologies.
• Excellent leadership, communication, and project management skills.
• Bachelor's degree in Marketing, Business, or a related field.

Benefits

• Competitive salary and performance-based incentive program.
• On-site work environment in a modern office setting in Wolverhampton .
• Comprehensive health, dental, and vision insurance plans.
• Generous paid time off and company holidays.
• Opportunities for career advancement and professional development within a growing company.