E-Commerce & Performance Marketing Manager

E-Commerce & Performance Marketing Manager

Location: Bournemouth, Dorset

Contract: 12-month FTC (Maternity Cover)

Job Overview

Drives revenue growth for complex, full-service product offerings on Amazon by aligning marketing strategies with broader business objectives. Leverages Amazon-specific tools and data insights (e.g., Vendor/Seller Central, advertising platforms, AMC and analytics) to effectively engage diverse customer segments and optimise campaign performance. Consistently delivers against sales and ROI targets by collaborating with cross-functional teams and leading coordinated marketing initiatives. Identifies and scales high-potential opportunities through keyword optimisation, content enhancement, and promotional strategies, contributing to increased visibility, conversion and new business growth on the platform.

Essential functions

• Develop and execute a dynamic Amazon-first digital strategy across Seller/Vendor Central, performance marketing (Amazon Ads) and to drive sales growth, visibility and conversion rate improvements .
• Own and optimise all Amazon marketing channels (Sponsored Products, Sponsored Brands, Sponsored Display & DSP), ensuring ROAS, TACoS and CAC targets are consistently achieved through structured testing and optimisation.
• Oversee Amazon listing optimisation , including keyword strategy, SEO, A+ Content, Brand Stores and conversion rate improvements.
• Drive ongoing development of the Amazon tech stack and data ecosystem , including reporting tools, AI-driven insights, keyword harvesting, and full funnel attribution across Amazon Ads and external traffic.
• Lead, mentor and develop the Performance Marketing team , ensuring best-in-class execution across Amazon advertising and marketplace management.
• Ensure the team delivers high-quality Amazon content , including optimised PDPs, enhanced brand content and creative aligned with marketplace best practice.
• Create and execute full-funnel Amazon advertising strategies across AMS (Sponsored Ads), Amazon DSP, and Prime Video , driving awareness, consideration and conversion through integrated, data-led campaign planning and optimisation.
• Own and deliver Amazon sales and performance reporting translating data into actionable insights for clients.
• Advise clients on navigating Amazon’s ecosystem , including catalogue setup, compliance, retail readiness, inventory planning and scaling strategies for a full-funnel Amazon growth approach .
• Be responsible for any other reasonable tasks in relation to the overall role as required.

What we’re looking for

• Minimum of 2 years in similar role managing Amazon Ads
• Confident with data, reporting and Excel
• Organised, proactive and commercially focused
• Strong communication and stakeholder management skills
• Opportunity to shape strategy and make an impact
• Exposure to AI, analytics and innovative tools

If you enjoy combining data, creativity and commercial results, apply now and join a growing digital team.

Please note applicants must have the right to work in the UK. This role does not sponsor visa's.

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