E-commerce Content Strategist

About the Role

Our client is seeking an experienced E-commerce Content Strategist to lead the creation and curation of compelling content that drives engagement and conversions for their online business based in Sheffield . This role is fundamental to defining the brand's voice and narrative across all digital touchpoints, ensuring a consistent and persuasive customer journey. You will be instrumental in developing a strategic content roadmap that supports marketing objectives and enhances the overall customer experience. This is an excellent opportunity to shape the content direction of a growing e-commerce entity in the South Yorkshire region.

Key Responsibilities

• Develop and execute a comprehensive content strategy that aligns with e-commerce goals, including SEO, social media, email, and website content.
• Create, edit, and manage high-quality, engaging content, including product descriptions, blog posts, landing pages, and social media updates.
• Conduct keyword research and implement SEO best practices to improve content visibility and organic search rankings.
• Analyze content performance metrics and use data to inform future content creation and optimization efforts.
• Collaborate with marketing, design, and product teams to ensure content is accurate, on-brand, and effectively supports campaigns.
• Manage the editorial calendar and ensure timely delivery of all content assets.

Requirements

• Proven experience as a Content Strategist or similar role, with a strong portfolio in e-commerce.
• Demonstrated expertise in SEO, content marketing, and digital storytelling.
• Proficiency with content management systems (CMS) and analytics tools (e.g., Google Analytics).
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Strong strategic thinking and project management abilities, adaptable to a hybrid work model in Sheffield .

Benefits

• Competitive salary and benefits package.
• Hybrid work model offering a blend of office and remote flexibility.
• Significant employee discount on company products.
• Opportunities for professional development and skill enhancement.
• A collaborative environment that values creativity and strategic thinking.