E-commerce Content Strategist

About the Role

Our client is seeking a creative and strategic E-commerce Content Strategist to elevate their online product storytelling and customer engagement in Edinburgh . This role is responsible for developing and implementing a content strategy that drives traffic, enhances product visibility, and improves conversion rates across the e-commerce platform. You will work closely with product, marketing, and design teams to ensure content is compelling, informative, and aligned with brand guidelines. The ideal candidate is a skilled writer and editor with a keen eye for detail, a deep understanding of SEO principles, and a passion for creating content that connects with online shoppers and drives business objectives.

Key Responsibilities

• Develop and execute a comprehensive content strategy for the e-commerce website, including product descriptions, blog posts, landing pages, and social media content.
• Conduct keyword research and implement SEO best practices to optimize content for search engines and improve organic visibility.
• Create compelling, persuasive, and informative product descriptions that highlight features and benefits.
• Collaborate with designers and merchandisers to create visually appealing content that complements written materials.
• Manage the content calendar, ensuring timely publication and consistent brand messaging.
• Analyze content performance metrics, such as traffic, engagement, and conversion rates, to refine the content strategy.

Requirements

• Proven experience as a Content Strategist , Copywriter, or Content Marketer, preferably in an e-commerce environment.
• Excellent writing, editing, and proofreading skills with a strong command of grammar and style.
• Solid understanding of SEO principles and best practices for content optimization.
• Experience with content management systems (CMS) and e-commerce platforms.
• Ability to conduct market research and translate insights into effective content strategies.
• A bachelor's degree in English, Marketing, Communications, or a related field.

Benefits

• Competitive salary package with opportunities for performance-based recognition.
• Hybrid work model offering flexibility and work-life balance.
• Comprehensive health and wellness benefits.
• Generous paid time off and holiday allowances.
• Access to learning and development resources to enhance skills.
• An inclusive and supportive work environment.