E-commerce Digital Marketing Lead

About the Role

Our client is seeking a motivated and experienced E-commerce Digital Marketing Lead to drive growth and enhance their online presence. This leadership role will be responsible for developing and executing comprehensive digital marketing strategies focused on increasing online sales and brand awareness. You will manage various digital channels, including social media, paid advertising, and SEO, to optimize the customer journey and maximize ROI. This is a significant opportunity to lead digital marketing efforts for a growing e-commerce business in Norwich .

Key Responsibilities

• Develop and implement integrated digital marketing strategies to drive traffic, conversions, and revenue for the e-commerce platform.
• Manage and optimize all paid advertising campaigns (PPC, social media ads) to achieve target KPIs.
• Oversee SEO initiatives to improve organic search rankings and drive qualified traffic.
• Lead social media marketing efforts, including content strategy, community engagement, and influencer collaborations.
• Analyze digital marketing performance data, generate insightful reports, and present findings to senior management.
• Stay abreast of the latest digital marketing trends and technologies, recommending innovative approaches.
• Collaborate with the e-commerce operations and merchandising teams to ensure cohesive online strategies.

Requirements

• Proven experience in digital marketing, with a strong focus on e-commerce and performance marketing.
• Demonstrable success in managing PPC, SEO, and social media marketing campaigns.
• Experience with analytics platforms (e.g., Google Analytics) and marketing automation tools.
• Strong leadership and team management skills.
• Excellent analytical and problem-solving abilities.
• Proficiency in developing and executing digital marketing strategies that deliver measurable results.

Benefits

• Competitive salary and performance-based bonus structure.
• Full-time employment with clear opportunities for career advancement.
• Comprehensive benefits package, including health and pension schemes.
• Continuous learning and development opportunities in Norwich .
• A dynamic and results-oriented work environment.